Client Relationship Summary
Our firm, The Clarus Group, Inc. d/b/a Clarus Wealth Group, is registered as an investment adviser
with the U.S. Securities and Exchange Commission. Brokerage and investment advisory
services and fees differ and it is important for you to understand these differences. Free
and simple tools are available to research firms and financial professionals at Investor.gov/CRS,
which also provides educational materials about broker-dealers, investment advisers, and investing.
Relationships and Services
What investment services and advice can you provide me?
Services: We offer investment advisory services to retail investors. These services include wealth
management which is a combination of financial planning and investment management. We may also
offer financial planning as a stand-alone service. We work closely with you to identify your
investment goals and objectives, as well as risk tolerance and financial situation in order to
develop an investment approach.
Accounts, Investments, and Monitoring: We provide services to individual, joint, retirement, trust
and estate accounts. We primarily use mutual funds, exchange-traded funds, stocks, bonds, options,
real estate investment trusts and alternative investments in constructing portfolios. We do not
make available or offer advice with respect to only proprietary products or a limited menu of
products or types of investments. As part of our services, we monitor portfolios and securities in
accounts on a regular and continuous basis. We also meet with you at least annually, or more
frequently, depending on your needs.
Investment Authority: We provide our services on a perpetual and discretionary basis. We execute
investment recommendations in accordance with your investment objectives without your
prior approval of each specific transaction. Our engagement will continue until you notify us
otherwise in writing.
Account Minimums & Other Requirements: We do not require an account or relationship size minimum in
order for you to open/maintain an account or establish a relationship.
Additional Information: For more detailed information on our relationships and services, please see
Item 4 – Advisory Services, Item 13 – Review of Accounts and Item 7 – Types of Clients of our Form
ADV Part 2A available via our firm’s Investment Adviser Public Disclosure Page.
Conversation Starters: Given my financial situation, should I choose an investment advisory
service? Why or why not? How will you choose investments to recommend to me? What is your relevant
experience, including your licenses, education and other qualifications? What do these
Fees, Costs, Conflicts, and Standard of Conduct
What fees will I pay?
Asset-Based Fees: Our asset-based fees for wealth management range from 0.50% up to 1.50% annually.
This fee is collected on a quarterly basis and calculated as a percentage of the value of the cash
and investments in your account[s] that we manage. This presents a conflict of interest as we are
financially incentivized to encourage you to place more assets in your advisory account as you will
pay more in advisory fees.
Fixed Fees: Our fixed annual fees for financial planning range up to $15,000 per year. This fee is
collected on a quarterly basis and calculated by applying the annual fee divided by four (4). The
fees are negotiable based on the nature and complexity of the services to be provided and the
overall relationship with us.
Other Fees & Costs: In addition to our advisory fee, you will also be responsible
for custody fees, account administrative fees, fees and expenses related to mutual funds
and exchange-traded funds and applicable securities transaction fees.
Additional Information: You will pay fees and costs whether you make or lose money on your
investments. Fees and costs will reduce any amount of money you make on your investments over time.
Please make sure you understand what fees and costs you are paying. For more detailed information
on our fees, please see Item 5 – s and Compensation of our Form ADV Part 2A available via our
firm’s Investment Adviser Public Disclosure page.
Conversation Starters: Help me understand how these fees and costs might affect my investments. If I give you
$10,000 to invest, how much will go to fees and costs, and how much will be invested for me?
What are your legal obligations to me when acting as my investment adviser? How else does your firm
make money and what conflicts of interest do you have?
When we act as your investment adviser, we have to act in your best interest and not put our
interests ahead of yours. At the same time, the way we make money creates some
conflicts with your interests. You should understand and ask us about these conflicts because
they can affect the investment advice we provide you.
Here is an example to help you understand what this means:
Some of our financial professionals are licensed as insurance agents. In addition to our services, your financial
professional will offer you insurance products in their separate capacity as an insurance agent. The fees charged
for the implementation of insurance products are separate from our advisory fees, where your financial professional
will earn commission-based compensation for the implementation of an insurance product. Therefore, there is a
financial incentive to recommend that you implement insurance through our financial professionals.
Additional Information: For more detailed information, please see Item 10 – Financial Industry
Activities and Affiliations, Item 12 – Brokerage Practices and Item 14 – Client Referrals and Other
Compensation of our Form ADV Part 2A available via our firm’s Investment Adviser Public Disclosure Page.
Conversation Starters: How might your conflicts of interest affect me, and how will you address
How do your financial professionals make money?
Our financial professionals are compensated based on an agreed-upon annual salary. Additionally,
they receive compensation based on the revenue generated from the accounts they service
directly. This means financial professionals have an incentive to increase the asset size in the
relationship or solicit new business, taking time away from the day-to-day servicing of existing
Do you or your financial professionals have legal or disciplinary history?
Yes. You can visit Investor.gov/CRS for a free and simple search tool to research our firm and our
Conversation Starters: As a financial professional, do you have any disciplinary history? For what
type of conduct?
You can find additional information about our investment advisory services by viewing our Form ADV
Part 2A available via our firm’s Investment Adviser Public Disclosure Page or by visiting
http://www.claruswealthgroup.com. You can request up to date information and a copy of our client
relationship summary by contacting us at firstname.lastname@example.org or (713) 621-3500.
Conversation Starters: Who is my primary contact person? Is he or she a representative of an
investment? Who can I talk to if I have concerns about how this person is treating me?
The following material changes have been made to our Form CRS:
• Our financial professionals are no longer registered representatives of Raymond James.